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Marketing Private-Duty Home Care Services

As the private-duty industry continues to grow at a rapid rate, the need for agencies to distinguish their business and separate themselves from the competition is more necessary than ever. With a carefully researched and thoughtfully planned marketing strategy, private-duty providers can rise above their competitors and successfully grow their businesses. This article covers the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. In addition, the article provides tips on building successful sales and using lead-generation strategy and provides readers some ideas for marketing success.

Key Words: private duty • private payment • long-term care • marketing • promotion • target audience • key messages • sales • product benefit • positioning strategy • lead sources

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