This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Orsini, M. Search for Related Content Social Bookmarking                         What's this?

Marketing Private-Duty Home Care Services

As the private-duty industry continues to grow at a rapid rate, the need for agencies to distinguish their business and separate themselves from the competition is more necessary than ever. With a carefully researched and thoughtfully planned marketing strategy, private-duty providers can rise above their competitors and successfully grow their businesses. This article covers the basics of marketing for the private-duty industry and how to develop a strategic marketing plan. In addition, the article provides tips on building successful sales and using lead-generation strategy and provides readers some ideas for marketing success.

Key Words: private duty • private payment • long-term care • marketing • promotion • target audience • key messages • sales • product benefit • positioning strategy • lead sources

Home Health Care Management & Practice, Vol. 18, No. 2, 114-123 (2006)
DOI: 10.1177/1084822305280989


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?