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Marketing: A Practical Method for Developing Your Growth Plans

Marketing planning is a critical task for homecare agencies. Marketing planning includes understanding the role of marketing in the business, an indepth understanding of customers and competitors, and the development of a competitive advantage. This article details the process by which agencies need to follow to develop a successful plan and one that can be implemented to generate desired revenue. It also includes several charts that can be completed in order to build a functional marketing plan.

Key Words: marketing plans • pricing, promotion and distribution, revenue • target markets

Home Health Care Management & Practice, Vol. 12, No. 2, 51-55 (2000)
DOI: 10.1177/108482230001200210


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