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Social Media: How Home Health Care Agencies Can Join the Chorus of Empowered Voices

^* To whom correspondence should be addressed. E-mail: Merrily.Orsini{at}Corecubed.Com .

	Abstract

A new concept is revolutionizing the way companies and consumers communicate in the digital age. That concept is social media—online communication that is interactive, collaborative, and democratic. Things that you will learn from this article are the following: What is social media and what does it have to offer the health care community? More important, how can home health care agencies incorporate social media into their marketing plans to speak more directly to their clients?

First published on September 1, 2009
Home Health Care Management & Practice 2009, doi:10.1177/1084822309343871


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